The story so far
Grew up in Orlando, Florida, before heading to the West Coast for college.
B.A. Economics, minor in Environmental Systems & Sustainability. Go Bruins.
Joined straight out of UCLA as Coordinator, Branding & Endorsements, then worked up to Operations Manager, where we did $150M+ in celebrity brand deals.
Moved over as Partnerships Operations Manager, now Director of Business Development & Operations, with $10M+ in bookings across major game studios.
Left Los Angeles for Chattanooga so my wife could start her medical residency, trading the coast for the Southeast.
Founded a golf-cart GPS advertising startup, recouped the investment in 12 months, grew course partnerships, then sunset it after validating the market.
Co-founded the DTC eye-health brand behind Sight Guard, running brand, marketing, tech, and ops, all in-house.
Now home in Tampa, Florida, building the next chapter here.
Concept Art House
As Director of Business Development & Operations, I helped land and deliver work for some of the biggest titles and platforms in games and Web3, running partnerships, deal structure, and production ops behind the scenes.
Bailey Brand Management
Negotiating deals and executing the deliverables between clients and brands, from commercials and social to personal appearances and PR. A few of the partnerships I worked on:
Revenue-generating businesses
A full DTC supplement brand built and operated end-to-end, from an ophthalmologist-formulated eye health product through to the customer experience. Product development, ingredient compliance, marketing, content, paid acquisition, physician and influencer partnerships, customer service, and analytics are all handled in-house, with fulfillment coordinated through a third-party logistics partner.
Visit nadefense.com ↗
Built a golf course advertising platform that transformed golf cart GPS screens into premium digital ad inventory. Came up with the concept, brought in two friends to help build it, and led product strategy, go to market, and early customer acquisition. Landed both local and national advertisers.
Visit caddyspace.com ↗Nights & weekends
Small apps I'm building for my own life, half product practice, half solving problems I actually have. Names and copy still being finalized.
A shared recipe box for the family: collect the dishes everyone actually makes, plan the week, and upload recipes. Liat asked for something to help with meal planning and grocery shopping.
One place for everything a household forgets, maintenance schedules, warranties, vendors, and recurring to-dos. Built for the move to Tampa.
What I bring
I don't specialize. I'm a Jake of all trades. Brand strategy, technical operations, and product, usually at the same time.
Beyond the desk
Married to Liat and just welcomed our first child, Izzy. Figuring out how to be a founder and a new dad at the same time, from our home base in Tampa.
The obsession. The dream is a clay-court match somewhere in the South of France.
Finished the Chattanooga Ironman 70.3 in May 2026.
Love to travel to new places, been to 40+ countries so far, hopefully adding more to the list every year.